Crypto.com to sponsor World Cup
The International Football Federation (FIFA) has announced that cryptocurrency platform Crypto.com will become the official sponsor of the World Cup in Qatar. Crypto.com said in a press release.
The company will be the exclusive cryptocurrency trading platform sponsor of FIFA World Cup Qatar 2022 and will benefit from brand promotion both inside and outside the tournament stadiums, the press release said.
The FIFA World Cup finals will be held in Qatar from 21 November to 18 December 2022.
Crypto.com has already demonstrated a commitment to supporting top-tier teams and leagues, major events and iconic arenas around the world, and there is no bigger platform or with greater reach and cultural impact than a global football platform, said FIFA Chief Commercial Officer Kai Madati.
In June 2021 Crypto.com became a partner of the Formula One racing series, and in July of the same year it signed an agreement with the UFC mixed martial arts league. The company is also a sponsor of French club Paris Saint-Germain and the Australian Football League.
In November 2011, Crypto.com bought the naming rights to the Los Angeles arena, which is home to the NBA Lakers and Clippers teams and the NHL's LA Kings, for $700m.
Through our partnership with FIFA, we continue to leverage our platform in innovative ways so that Crypto.com can power the future of world-class sports, said CEO Chris Marszalek.
Crypto.com was also one of the cryptocurrency companies that showed ads during the Super Bowl in February.
Crypto.com is a multifunctional platform founded in 2018 that offers cryptocurrency exchange, trading, and digital asset investment.